Stuff you should read 01/14/2011
Jan 14, 2011
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Extreme Email Experiment: How Much Is Too Much?
Today, email is a more effective channel in a B2B sale than is social media. It is also a great way to get more out of your search engine and advertising traffic. When you get an email address, you get a second chance at the sale. And a third, fourth and fifth chance.
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Why You Should Never Rent Or Buy Email Addresses
Buying email lists will kill your brand and reputation! There are many different ways to build an email list. Do not think that buying an email list is acceptable. IT’S NOT!!!
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Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).
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The Coming Changes to Privacy Legislation - It's All About Revenue
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Monitor Your "From Name" (From Address) Reputation
In early- to mid-December, some email senders began having inbox placement issues at Yahoo. Yahoo had started to redirect messages to the bulk folder for some whitelisted email senders. In fact, several email senders who had maintained whitelist status for years also faced this challenge.\n\nAfter analyzing mailing behavior for over a hundred email senders, we found that this issue mostly impacts senders utilizing multiple "From Names" (the portion before the "@" sign - sometimes called "From Address" - not to be confused with "Friendly From Name").
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Biggest Challenges Facing Email Marketing in 2011
According to MarketingSherpa's 2011 Email Marketing Benchmark Report, the #1 challenge to email marketing effectiveness is targeting your prospects and customers with highly relevant content.\n\n What's interesting about these findings is that the one thing a company can control is the relevance of its content.
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3 Ways to Set Expectations at Sign Up
Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it's unclear to your subscribers what they are signing up for and how when they'll receive your messages.\n\nSo how can you minimize spam complaints from the get-go?\n\nKeep reading to find out how a few of your fellow email marketers do it by setting expectations!
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Virgin Blue pays $110,00 over spam emails - Unsubscribe didn't work
The spam has hit the fan and cost Virgin Blue $110,000 after Australia's communications watchdog found the airline breached the law over its email marketing.\n\nThe Australian Communications and Media Authority launched an investigation into the airline after complaints that the company continued to send email offers despite recipients' multiple attempts to unsubscribe from its mailing list, in contravention of the Spam Act.