Stuff you should read 01/26/2011
Jan 26, 2011
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Email usability: The science of keeping it short and sweet
Here are a couple of tips for getting the important bits of your email read
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3 Ways to Set Expectations at Sign Up
Spam complaints can tell you a lot about your email marketing campaigns. One thing they can indicate is that it’s unclear to your subscribers what they are signing up for and how when they’ll receive your messages. So how can you minimize spam complaints from the get-go?
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Early Morning Email Readers Use Mobile
Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a mobile operating system or device, and the balance on a desktop.
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Introducing the Amazon Simple Email Service
The new Amazon Simple Email Service (SES) will make it easy for you to send email with minimal setup and maximum scalability. Amazon SES is based on the scalable technology used by Amazon sites around the world to send billions of messages a year.