6 Design Tips for Mobile Email
The following are six tips that will help with creating an email design that is clean and clear enough to be read on smart phones while also looking good on desktop readers.
you don't want to miss this webinar!
interesting new tool to send automated emails targeting abandoners - make sure to check it out!
At MarketingSherpa's Email Summit in Las Vegas a couple of weeks ago (has it already been a coupe of weeks?), some of us were interviewed by Jeff Ginsberg from TheEmailGuide.com about what we believe are the biggest challenges for email marketers in 2011.
He made a nice compilation of what we said:
Email the backbone of digital dialogue
End of last year, eCircle released findings from the UK’s first European Social Media and Email Marketing study. The research reveals how consumers use social media and email, as well as looking at how marketers can effectively utilise these channels. The findings support the principle that emails forms the backbone of all digital dialogue with consumers.
'Biggest Thing to Hit Email in 10 Years:' Expert
In a move that has revolutionary implications for email marketing, Yahoo and Hotmail--and to a lesser extent, Gmail--have quietly begun allowing senders to include dynamic content in their messages.
Anatomy of a List Hack: An Insider's Story
This tale illustrates how truly international online crime is and how relentless the criminals can be.
Product Recommendations in Emails
tips for Product Recommendations in email/online
Consumers don’t want to engage with brands on Facebook and Twitter
While marketers have flocked to social platforms like Facebook and Twitter, consumers still don’t view them as important ways to engage with a brand, since they don’t meet their expectations. Most people still prefer to connect with brands through more traditional methods, such as email, company Web sites or word-of-mouth.
Email Your Facebook Contacts? Bad Idea!
any “outside of the inbox” relationship, by which I mean there is a lack of explicit consent backed up by HTTP or SMTP proof, will lead to sending out unsolicited mailings and all the negative baggage that goes along with it.
I'm a subscriber, get me out of here!
10 tips for your unsubscribe process
Email Marketing - 17 Email Marketing Terms Every Business Should Know
Whether you send email campaigns (as a marketer) or receive them (as a consumer), you need to understand email terminology.
The following is a list of 17 email marketing terms that every business should know.
Website and Email Critical B2B Investments
Online, B2B marketers were most likely to report planned increases in marketing spending on their websites and email programs, followed by social media. These results differed in priority from those of a survey of general US marketers by RSW/US. Among that group, 65% planned to spend more on social media, followed by 47% on email.
Why and How to Index Email Metrics
Indexing, a method of calculating the individual success of a specific subgroup within a larger database, can help you recognize and act upon information that may be lost in the cumulative data.
Valentine emails arrive, in slot machine form
cool, animated Valentine email - slot machine style :-)
5 Things Angry Birds Can Teach You About Online Content
there is no better blueprint for online marketing success than the methods of the Angry Birds.