Stuff you should read 02/11/2011
Feb 11, 2011
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Product Recommendations in Emails
tips for Product Recommendations in email/online
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Consumers don’t want to engage with brands on Facebook and Twitter
While marketers have flocked to social platforms like Facebook and Twitter, consumers still don’t view them as important ways to engage with a brand, since they don’t meet their expectations. Most people still prefer to connect with brands through more traditional methods, such as email, company Web sites or word-of-mouth.
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Email Your Facebook Contacts? Bad Idea!
any “outside of the inbox” relationship, by which I mean there is a lack of explicit consent backed up by HTTP or SMTP proof, will lead to sending out unsolicited mailings and all the negative baggage that goes along with it.
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I'm a subscriber, get me out of here!
10 tips for your unsubscribe process
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Email Marketing - 17 Email Marketing Terms Every Business Should Know
Whether you send email campaigns (as a marketer) or receive them (as a consumer), you need to understand email terminology.
The following is a list of 17 email marketing terms that every business should know.
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Website and Email Critical B2B Investments
Online, B2B marketers were most likely to report planned increases in marketing spending on their websites and email programs, followed by social media. These results differed in priority from those of a survey of general US marketers by RSW/US. Among that group, 65% planned to spend more on social media, followed by 47% on email.
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Why and How to Index Email Metrics
Indexing, a method of calculating the individual success of a specific subgroup within a larger database, can help you recognize and act upon information that may be lost in the cumulative data.
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Valentine emails arrive, in slot machine form
cool, animated Valentine email - slot machine style :-)