Stuff you should read 03/09/2011
Mar 09, 2011
New Guide: Email Security | MailChimp Email Marketing Blog
email security is an extremely serious matter. Hackers are jerks, but they’re not stupid, and security attacks are getting more sophisticated every day.
The folks over at Mailchimp put together a crash course in email security to help you protect your data from attacks: why are email addresses valuable, how do attacks work and what to do if you get hacked...
Five Keys to Mobile-Ready Email Design
how best to craft your emails so that smartphone users can read and respond to them as easily as can those viewing them on computers
Deliverability.com: What binds Email, Facebook and Twitter users? All of them hate spam.
As marketers have moved from mass media, where we don’t “own” the audience, to permission-based direct marketing, many of us still haven’t learned how to hang on to our peeps. Often what we do runs counter to what subscribers want. Well, guess what? If you haven’t figured this out with email yet then your social strategy may too be doomed.
Al Iverson's Spam Resource: Spamhaus & URL Shortening Services
On March 5th, Spamhaus announced a change to its DBL (Domain Block List). They're now breaking out a separate category of listings specific to spamvertized URL redirectors that appear in spam. Meaning, if URL redirectors like bit.ly show up in a lot of spam, they're likely to be listed in this new zone and are likely to be blocked by users of the Spamhaus DBL.
Crappy Food, Jail Threat Could Lift Opens
Want to get your email open-and-click rates up? Just serve internationally reviled food and/or have the power to put your recipients in prison.
That’s one conclusion that could be drawn from a benchmarking study put out this week by UK messaging services provider Sign-Up.to.