Stuff you should read (weekly)
Apr 17, 2011
Can I send to email addresses collected using Facebook Login?
When a person opts-in to receive email from a company or contact via Facebook Login, this constitutes permission to send and receive email exclusively from the Facebook application.
Same goes for social networking sites like LinkedIn, where folks explicitly opt-in to receive updates from contacts via the site itself, but not necessarily from a 3rd-party mailing list.
Social Media Is Not Killing Email
According to research from customer relationship marketing agency Merkle, 87% of internet users checked personal email daily in 2010, a number that has changed little since 2007. Among those with a separate email account for commercial email, 60% checked daily, down just 1 percentage point since 2008.
Further, social media usage is hardly taking away from email. Rather, social media users are significantly more likely than other internet users to check their email four or more times per day, and less likely to check infrequently.
Maximizing Results When Email Isn't About Sales
Email is very well known as a direct-response tool, and there is plenty of free advice available to help sellers maximize their results and measure them effectively. But what about tips for editorial emails designed with content instead of sales as the primary driver?
Mobile email design in practice: the new Campaign Monitor newsletter
David Greiner walks us through the redesign process of Campaign Monitor's newsletter and highlights some of the interesting techniques they went for, especially on the mobile side.
Mobile vs. Social: The Status of Marketing Integration
Email has best integration with mobile and social tactics
ESP compromises and their lack of security
great article about data security, phishing and social engineering related to recent ESP security breaches.
Neil Schwartzman on CASL Compliance
For those of you who have never heard of CASL - it's the Canadian anti-spam law :-)
Filtering adjustments at Hotmail
Hotmail seems to have made some adjustments to their filtering recently. Given some senders are unaffected, this appears to be a threshold change or a calculation change, tightening up their standards. The changes have been around for long enough now it does look like the filtering is working as intended and Hotmail is not going to roll these changes back.