Stuff you should read (weekly)
May 15, 2011
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New stats show email marketing more popular than ever for businesses
The recently published 2011 version of the Email Marketing Census conducted by United Kingdom online research firms Adesta and Econsultancy reveals some remarkable statistics about the power and reach of email marketing for businesses in the midst of the social media age. If you need more evidence that email marketing is still the go-to promotional tool, here are plenty of facts to support that argument:
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Creating Effective - and Profitable - Birthday Emails
Here is the first of a three-part, example-based series on birthday emails, featuring tips and tricks for making your birthday email messages more rewarding – both for your recipients and for your organization.
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10+1 ways of growing your emaillist via twitter « Email marketing consultancy | Emailmonday
How can we use twitter to promote our email newsletter and get more opt-ins?
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Do your Email Subject Lines have C.U.R.V.E.?
A good Subject Line must possess at least 2 of the 5 C.U.R.V.E. elements to connect with today’s subscriber and get them to open the email. Also, 1 of the 2 elements almost always is the R. (relevance) or the V. (value).
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Deliverability.com: How Inactive Addresses Hurt Deliverability plus 3 Tips on What to Do
Inactive subscribers are a liability to anyone who sends email. They hurt deliverability, which in turn reduces your response rates, and before you know it, your email program isn’t making as money as it use to.
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Email Authentication 101: What Do You Need To Know?
One of your primary goals is to ensure that your messages are getting to your target audience. One of the best ways to accomplish that is to comply with ISPs requirements by authenticating your email messages.
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Amazon SES For Transactional Messaging: Ramping Up Your Daily Allotment
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How to use Google Analytics to find the best time to send emails
Fortunately, there is a better way to determine the optimum mailing time, rather than using gut instinct - you can do it via Google Analytics.
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Email Coding Guidelines – Part 2: Picking Inline CSS Apart
Because you're dealing with email, there are certain CSS attributes that just won't work and there's certain ways some CSS needs to be applied. Here are some of the most common CSS issues we see when evaluating or restructuring code.
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Conditional Statements for Outlook 2007
this piece of code allows a piece of content to be hidden from display in Outlook 2007, but display everywhere else. This could be used, for example, to hide a form element (forms don’t work in Outlook, but do everywhere else) and display something else instead.
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The inconvenient truth about div tags in HTML emails
The sad truth is that it isn't time to pack those tables away - in a recent test, we found that using div tags to create multi-column layouts is still highly unreliable.
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Make Them Feel Welcome: Tips to Improve Your Welcome Email
welcome emails can be used for so much more and they can go beyond a one-time message. Here are several tips that you can use to improve your welcome email and ideas on how to nurture customers with a ‘welcome email campaign.’
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Free Downloadable Email Marketing Guides for Your Industry
industries that are covered are: photographers, fitness centers and real estate agents
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Email Design & Coding Recommendations
The folks over at Responsys published their 2011 Email Design & Coding Recommendations, which addresses the emerging design impact of smart phones and Facebook Messages on email marketing campaigns.
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Here’s an A-Z recycling content guide that will give you ideas to recharge your creative content batteries.
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Gmail Deliverability and 3 Ways to Improve It
Deliverability changed on April 6. On that day, Google changed their deliverability filter algorithms and, similar to how changes to their search ranking algorithms affect SEO, this change affected a number of our customers – some for the better and some for the worse.
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Designing Successful Calls-to-Action
Using a good call-to-action is a critical part of any performance-driven design, and should be created mindfully so that the subscriber isn’t left guessing.