Stuff you should read (weekly)
May 22, 2011
-
Study Says Spam Can Be Cut by Blocking Card Transactions - NYTimes.com
The computer scientists say that because the spam system relies on just a few banks and an even smaller number of credit card processors, the business is highly vulnerable to disruption by regulators and law enforcement agencies.
-
8 Tips for developing the successful Preference Centre – Part 1
-
14 tips to boost your creativity (possibly)
That’s where creativity comes in: ideas and images, copy and campaign concepts, subject lines and new designs that draw attention and drive response. But there’s a problem with being creative: how exactly do you do “be creative”? Mark Brownlow shares some tips
-
Gmail to Allow Images, but Not Animation, in Ads
Gmail will begin allowing advertisers to use images. For example, an e-mailed offer for a ski package showing a skier on the slopes could be accompanied by an ad on the right side of the screen, showing a competing offer, replete with another skier coming down another slope.
-
Creating Effective - and Profitable - Birthday Emails | ClickZ
Jeanne Jennings looks at a few birthday emails, both good and not-so-good, which stood out in her inbox.
-
Direct Mail vs. Email Newsletter
when do you use an email vs a direct mail piece?
-
Mobile Email Access Increases 80 Percent From October: Return Path
Mobile access now accounts for 16 percent of how people read their email, according to Return Path.
-
Grande Guide To Email Deliverability And Privacy
everything you need to know about deliverability and privacy