Stuff you should read (weekly)
May 29, 2011
8 Tips for developing the successful Preference Centre – Part 2
In this second part of tips for successful preference centre’s Matthew Simons explores what data should be collected and discusses the potential benefits and pitfalls of using modeling to help drive relevant communication.
Purchase Path of Online Buyers
In this report by Forrester and GSI Commerce you will learn: Why online shoppers still follow "traditional" paths to purchases - How to effectively influence shoppers during the holiday season - Why e-mail and search continue to be the most effective tactics - When social tactics are most effective at influencing purchases - Recommendations to help you plan for the 2011 holiday season
Lifecycle Marketing: How to Keep Subscribers Engaged at Every Relationship Stage
Because most lifecycle messages are automated and based on some kind of data (often a date field), they are extremely timely, targeted and relevant, resulting in better engagement (think 40-80% open rates), more money (often NEW revenue streams) and improved ROI. Additionally, these message ideas will help you save time, simply running in the background, building relationships and boosting revenue, while you focus on other things.
When Should a Popover Form Appear?
Would you ask a visitor to do something right away, or after they’ve had some time to get to know you?
Your Facebook Page As An Email Design
LA Fitness recently employed a fairly brilliant design for their Facebook email campaign.