Stuff you should read (weekly)
May 01, 2011
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What Should You Test On Your Landing Pages For Maximum Conversions?
Have you ever wondered why all your split testing is only bringing you small, incremental improvements in your conversion rate? Most website owners blindly slog along, testing tiny but noticeable changes like headlines, button color and so forth. You’ll get some results in your conversion rate, but you’ll feel as if you’re hitting a glass ceiling – that there’s really nothing else to tweak to bring about much of a difference. Read more: http://blog.kissmetrics.com/test-landing-pages-for-maximum-conversions/#ixzz1Kjza9z72
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Optimization Testing: How To Get Your HiPPO on Board
Linda Bustos asked some of the top conversion optimization gurus what, in their experience, are the biggest challenges for enterprise testing initiatives.