• Ask an Expert: Best, Easiest Triggers

  This week’s Ask-an-Expert question is: What are the most effective, relatively non-labor-intensive triggered-email programs every email marketer should implement?

  tags: blog triggered_emails

• Facebook Messages

  what is it and how important is it to us marketers

  tags: blog facebook

• A/B and Multivariate Test Validity: Beware of Bad Data!!

  this article discusses 4 types of validity threats that can mess up your test data

  tags: blog testing

• Re-engagement Emails: Wake Up Your Subscribers

  Exact Target's Kristina Huffman compiled examples of a few of the most common tactics marketers use to reengage "sleeping" subscribers.

  tags: blog re-engagement messaging

Posted from Diigo. The rest of my favorite links are here.

• Make Coupons Work Better in Your Email Program

  best practices to use with email coupons to help you realize the greatest success from your coupon program

  tags: coupons blog

• Getting Them to Say Yes!

  four insights into what psychologically motivates people to say yes when given the opportunity to take action

  tags: list_growth call-to-action blog

• Birkenstock Central gets a revenue kick from e-mail

  With a new e-mail marketing strategy launched earlier this year, web-only footwear retailer Birkenstock Central is finding that shoppers who arrive at the site via e-mail are 22% more likely to buy than other visitors

  tags: cases triggered_emails abandoned-cart blog welcome_emails

• Low Spam Complaints Don't Mean Your Reputation's Not Crap

  tags: deliverability study blog

• Anatomy of an Apple Email

  cool infographic about Apple's email campaigns

  tags: cases design apple blog

Posted from Diigo. The rest of my favorite links are here.

Today's 411 is brought to you by Only Influencers, a digital marketing community.

18 Proven Ways to Reach B-to-B Customers with Email

• Nice list of check points to consider when putting together a B2B campaign. Nothing new but organized in one place.
• Topic: B2B Newsletters
• Rating: Worthwhile

Socialized Email Marketing Goes Mainstream

• How is Facebook and Twitter working for those in the financial industry? Find out in this article by Tal Nathan.
• Topic: Social Media
• Rating: Worthwhile

Integrating Social: More than Just Adding Content To Your Emails

• Gretchen Schelman gives some tips about dealing with social including "making friends with the social team at your company."
• Topic: Social Media
• Rating: Worthwhile

The Job of a Lead Nurturing Email

• Some very good tips on B2B email including dump HTML.
• Topic: Email Design
• Rating: Worthwhile

Why Email Marketers Need to Pay Attention to Mobile

• George Bilbrey gives you the main points on why you can't ignore mobile including the fact that mobile readership and engagement goes way up on the weekends.
• Topic: Mobile Email
• Rating: Worthwhile

All articles are chosen and rated by Bill McCloskey, founder Only Influencers

• Why Is Deliverability Still an Issue for Marketers?

  very insightful article!

  tags: deliverability industry blog

• EU “Cookies” Directive. Interactive guide to 25th May and what it means for you

  The EU directive applied literally: a hilarious example courtesy of David Naylor

  tags: legislation blog EU privacy cookie

• What's The EU Privacy/Cookie Directive & What Do I Have Do About It?

  The EU Privacy directive affecting website cookies came into force in UK law on 26 May 2011, but it doesn’t only apply to UK based websites. Every website visited by people in the EU (yes, including websites outside the EU), is potentially affected. This article answers some essential questions about the cookie directive.

  tags: legislation blog EU privacy cookie

• Epsilon Email Trends: Q1 Email Open Rates Increase 4.2%

  "mail volumes continue to increase with a jump of nearly forty percent from the same time last year. Despite the increase in messages, email marketing remains a critical and effective communications tool that drives revenue, consumer engagement and brand loyalty"

  tags: study blog

• Forrester Report Says E-mail Marketing Vibrant, Despite Well-Worn Practices

  Forrester (news, site) made an interesting forecast on how US marketers continue to effectively use one of the oldest engagement tools: Good ol' electronic mail. The good news is that no more cash is needed to keep the channel competitive with social media. The bad news, on the other hand, is that nobody seems to know what they're doing.

  tags: study blog

• 7 Simple Ways to Optimize Your Email Design

  tags: design blog

• Avoid common rendering issues with the HTML Email Boilerplate

  If you have a hard time remembering all the hacks needed to make your HTML email designs look consistent across the major email clients, then here's good news. There's now an HTML Email Boilerplate available that features time-saving CSS, detailed explanations and links to resources

  tags: coding blog templates

• What To Do With Your Confirmation Message

  The confirmation is a crucial step in the subscriber sign up process. To help you out, we have a couple of examples that demonstrate how you can approach this.

  tags: confirmation blog double_optin

• Tell the Merchandisers You Want Your Job Back

  It's amazing how much content for email campaigns is driven by the merchandising team instead of the email marketers, who might actually know better what their customers want.

  tags: strategy blog

Posted from Diigo. The rest of my favorite links are here.

• Build vs. Buy: The real cost of building an email solution

  Bottom line: Unless you are sending hundreds of millions of emails monthly, outsourcing is cheaper...and safer. Building might look cheaper at the outset, but the cost is going to be higher than you anticipate. If email isn't core to your business, outsource. If it is core to your business, absolutely critical, maybe build. Maybe. But consider every single cost.

  tags: esp technology blog

• The Current State of Mobile Email Compatibility

  The nice folks over at Litmus put together this handy chart that covers mobile email compatibility basics like image blocking, preview text, alt text, and more. Use this guide as you're planning out your next campaign, or trying to explain to your client (or boss!) why you've decided to replace your 8px type with some larger fonts!

  tags: design mobile blog

• Email Marketing: Leveraging Print for Email List Building

  print can be very effective in your email marketing list-building efforts. Here are some real-life examples

  tags: list_growth blog

Posted from Diigo. The rest of my favorite links are here.