Stuff you should read (weekly)
Jun 26, 2011
Ask an Expert: Best, Easiest Triggers
This week’s Ask-an-Expert question is: What are the most effective, relatively non-labor-intensive triggered-email programs every email marketer should implement?
what is it and how important is it to us marketers
A/B and Multivariate Test Validity: Beware of Bad Data!!
this article discusses 4 types of validity threats that can mess up your test data
Re-engagement Emails: Wake Up Your Subscribers
Exact Target's Kristina Huffman compiled examples of a few of the most common tactics marketers use to reengage "sleeping" subscribers.