Stuff you should read (weekly)
Jun 12, 2011
Why Is Deliverability Still an Issue for Marketers?
very insightful article!
EU “Cookies” Directive. Interactive guide to 25th May and what it means for you
The EU directive applied literally: a hilarious example courtesy of David Naylor
What's The EU Privacy/Cookie Directive & What Do I Have Do About It?
The EU Privacy directive affecting website cookies came into force in UK law on 26 May 2011, but it doesn’t only apply to UK based websites. Every website visited by people in the EU (yes, including websites outside the EU), is potentially affected. This article answers some essential questions about the cookie directive.
Epsilon Email Trends: Q1 Email Open Rates Increase 4.2%
"mail volumes continue to increase with a jump of nearly forty percent from the same time last year. Despite the increase in messages, email marketing remains a critical and effective communications tool that drives revenue, consumer engagement and brand loyalty"
Forrester Report Says E-mail Marketing Vibrant, Despite Well-Worn Practices
Forrester (news, site) made an interesting forecast on how US marketers continue to effectively use one of the oldest engagement tools: Good ol' electronic mail. The good news is that no more cash is needed to keep the channel competitive with social media. The bad news, on the other hand, is that nobody seems to know what they're doing.
Avoid common rendering issues with the HTML Email Boilerplate
If you have a hard time remembering all the hacks needed to make your HTML email designs look consistent across the major email clients, then here's good news. There's now an HTML Email Boilerplate available that features time-saving CSS, detailed explanations and links to resources
What To Do With Your Confirmation Message
The confirmation is a crucial step in the subscriber sign up process. To help you out, we have a couple of examples that demonstrate how you can approach this.
Tell the Merchandisers You Want Your Job Back
It's amazing how much content for email campaigns is driven by the merchandising team instead of the email marketers, who might actually know better what their customers want.