Stuff you should read (weekly)
Jun 05, 2011
Build vs. Buy: The real cost of building an email solution
Bottom line: Unless you are sending hundreds of millions of emails monthly, outsourcing is cheaper...and safer. Building might look cheaper at the outset, but the cost is going to be higher than you anticipate. If email isn't core to your business, outsource. If it is core to your business, absolutely critical, maybe build. Maybe. But consider every single cost.
The Current State of Mobile Email Compatibility
The nice folks over at Litmus put together this handy chart that covers mobile email compatibility basics like image blocking, preview text, alt text, and more. Use this guide as you're planning out your next campaign, or trying to explain to your client (or boss!) why you've decided to replace your 8px type with some larger fonts!
Email Marketing: Leveraging Print for Email List Building
print can be very effective in your email marketing list-building efforts. Here are some real-life examples