Stuff you should read (weekly)
Jul 31, 2011
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UK’s Top Retailers Still Failing at Advanced Email Marketing
dotMailer’s annual email marketing benchmark study released recently “Hitting the Mark” reveals that, despite ticking the boxes when it comes to the basics of email marketing, top UK retailers are still failing to get the best results from email by neglecting advanced techniques like social media bookmarking links, personalisation and post-sales marketing.
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Make Your HTML Email 5 and a Half Times More Mobile Friendly
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A Guide to Validating HTML for Email
a great overview by Justine Jordan from Litmus
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bit.ly have been on SpamHaus’s radar for quite a while. They’re listed on the SBL multiple times. They’re listed in the DBL – SpamHaus’s newish domain based blacklist, intended for content-based filtering of email. All this means that emails that contain bit.ly URLs are increasingly likely to have serious delivery problems.
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Fractal | Email HTML/CSS Validation
A simple HTML and CSS Validator for email designers and marketers.
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Lifecycle Email Marketing Lessons: Travelocity and GamersFirst
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Identifying Strengths and Weaknesses With RPE
Jeanne Jennings presents more ways to use RPE (revenue per email) in analysis to identify areas of strength and weakness in your email program.
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What's The Value Of An Email Address Today?
You have an asset: an email address! How do you account for this asset? Is it a cost-saving proxy? Do you see it only as a channel proxy? But what does each individual email address mean to the value of a customer record?
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Planning For The Holidays: A 12-Point Checklist
the most important step in planning your holiday email campaigns is reviewing what happened last year.
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Rules and Regulations of Digital Communications Around the World
Rick Buck discusses the changing legislation in the U.S., Canada, the European Union (EU), and Asia Pacific (APAC) - and how marketers can keep up with the constant changes.