Stuff you should read (weekly)
Jul 17, 2011
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CSS support in email: A CSS3, web and mobile client update for 2011
The folks over at Campaign Monitor have updated their guide to CSS support in email. Check it out!
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6 Awesome Email Marketing Powers of the P.S.
According to Copyblogger, ask yourself, "What's first, last, and unusual in my copy?" The first is always the headline. The unusual is the story or example that helps to differentiate your offer. The last…well, the last is a P.S., the final thought. Here are six awesome ways your can use the P.S. to enhance your email marketing efforts.
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Do You Segment Email Subscribers Upon Sign Up?
This post looks at 3 ways of collecting email subscriber info, with ideas for how you can let customers self-segment upon sign up.
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Customer Lifecycle Email Campaigns See Better Engagement
Welcome and post-purchase programs most common email campaigns
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INFOGRAPH: The State Of The Internet 2011
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Briefing an Agency best practice guide
thought some of you would find this useful: This guide aims to help anyone involved in briefing any type of communications agency on how to do it better. It explains the principles of any good brief, the reasons why a written brief is important but not sufficient, the role of the briefing meeting, and provides guidance on written briefing forms.
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The 12 Key Messaging Strategies for Email Lifecycle Marketing
A common challenge for us is to determine what specific messages will resonate with the various segments of our audience throughout the customer lifecycle. What should we be saying to smaller groups of customers based on their interests, individual needs, and history with your brand? If we seek to evade the “one message fits all” approach (as most marketers probably should), how can we ensure that every touchpoint with each customer conveys relevance and builds a solid relationship? The following infographic attempts to solve that quandary specifically for email marketers.
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The Value of Calculating Revenue Per Email
Jeanne Jennings explains the value of calculating revenue per email and shows us how to do it...
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B2B Lead Blog » To Call or Email? That is the Question
“How often should we call? How often should we email? What should we do first?”