Recommended Reading (weekly)
Sep 18, 2011
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How to write a valuable email newsletter
Do you find yourself struggling for content that’s relevant, timely, targeted, and valuable? Here’s a recipe for finding out exactly what people want you to write about.
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Bvckup blog | Please confirm your email address
simply changing the subject line on the confirmation increased the number of completed subscriptions from 51% to 82% for this sender.
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Where Transactional Emails Often Fall Short
a few areas where many transactional emails fall short
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Call it what you want, it’s the future of email marketing
an introduction to behavioral email
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What Do Teens Really Think Of Email?
Most of the students (57%) agreed that email is good for business communication. Others pointed out that an email address is required for many sites, and that social media and email pair well together to cover informal and formal communication needs.
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Reactivation – 9 Tips to re-engage with your email list
The reasons that consumers churn according to Marketing Sherpa range from lack of relevance & too much email at the top through to change of circumstances. The varying reasons will require slightly different tactics to deal with. So here are some top tips in creating a successful reactivation program