Most of the students (57%) agreed that email is good for business communication. Others pointed out that an email address is required for many sites, and that social media and email pair well together to cover informal and formal communication needs.
The reasons that consumers churn according to Marketing Sherpa range from lack of relevance & too much email at the top through to change of circumstances. The varying reasons will require slightly different tactics to deal with. So here are some top tips in creating a successful reactivation program