Stuff you should read (weekly)
Sep 18, 2011
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30 percent of consumers changed or created a new email address in the past year. Developing key performance indicators and using them to build an engagement index is a necessary tool to determine how many of these address churning subscribers are on your list. Here's how to do it.
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Social Media Killed The Email Star
Four years is an awfully long time to sound the death bells for a medium that’s used daily by billions of people across the globe, especially since you can’t even register for social media service like Google+, Facebook or Twitter without a valid email address—proof that social media didn’t kill the email star; it just rode its coattails to fame.
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The Value of Email [Infographic]
while Facebook, Twitter, and Google Plus all get tons of interest, email is quietly chugging away as the workhorse of the connected world. Email, even after discounting the volume that's spam, is used far more than Facebook and Twitter combined. How much more? Daily activity for Facebook is pegged at 60 million upates. Twitter sees about 140 million tweets per day. Email? 188 billion messages.
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Why using a no-reply address is an email marketing no-no - Blog - Campaign Monitor
It astounds me that in 2011, startups and companies are sending out automated emails with no-reply email addresses. It basically says to the recipient: “I’m not interested in hearing from you by email, regardless of whether email is better or easier for you. I just don’t respect you enough to take the risk that a dozen people might reply and insult me.”
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Optimizing HTML email for mobile using progressive disclosure
a cool trick to show/hide content in the mobile version of your emails
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From Monitor To Mobile: Optimizing Email Newsletters With CSS
After reading this article, you will hopefully come away with a few ideas on how to start coding email designs with improved readability and usability when viewed in Web, mobile and email desktop clients alike. Also included are a variety of resources to get you on the right path with using CSS in email.
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Five Essential Resources for Coding HTML Email
a list of some of our favourite resources to help you get through the html build process as smoothly as possible
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Why Your Email List Isn’t Growing
Something that surprises me about so many of the Internet Retailer 500 is that their e-mail sign up calls to action can be so hard to find. In fact, many of them are so far below the fold, it makes you wonder whether the care about growing their e-mail program.
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Email Metrics: Wee Hour Postings Pay Off
emails are typically opened during the morning hours between 7 am and 10 am which supports the data discussed in the section Open And Click Rates By Time Scheduled. During this time email open rates maintain a steady climb until noon, at which point open rates begin to slowly decline.