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Email Still King Of ROI At $40.56 For Every $1 Spent (DMA)

How Many Fields Should Your Forms Have?

The folks over at Eloqua analyzed data from 1500 forms over the last 3 months and found, as I expected, that the less fields asked, the less friction for submission.


Of course, not all forms serve the same purpose:

  • forms offering a trial: max 8 fields
  • forms offering a download: max 11 fields 
  • webinar event registration forms: max 5 fields

Read the full article here

Source: Eloqua

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