How Many Fields Should Your Forms Have?
Oct 03, 2011
The folks over at Eloqua analyzed data from 1500 forms over the last 3 months and found, as I expected, that the less fields asked, the less friction for submission.
Of course, not all forms serve the same purpose:
- forms offering a trial: max 8 fields
- forms offering a download: max 11 fields
- webinar event registration forms: max 5 fields
Need help optimizing your email marketing results? Get in touch!