Recommended Reading (weekly)
Oct 16, 2011
Email subject lines – debunking the myths
Nobody cares about your email as much as you do. I know that’s a hard pill to swallow given all the love and attention you put into making your emails great. But it’s true. People aren’t looking for reasons to open your emails. They’re looking for reasons to delete them.
Need help optimizing your email marketing results? Get in touch!