Recommended Reading (weekly)
Oct 23, 2011
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Seven steps to sublime (or at least successful) subject lines
by Stefan Tornquist
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Video email marketing: 5 ways to make it work
video email is more active and interesting than text. But if you're going to go the video email route, you have to plan well, look before you leap, and follow these solid tips to help you get started
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3 Steps to Improve Lead Nurturing With Content Mapping
Content mapping is the process for lead nurturing by which a marketing team prepares and organizes relevant and valuable content. Once organized, this content can be distributed to prospects depending on the type of lead and their point in the sales cycle.
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Image blocking in email clients: Tips and techniques for 2011