Wish your emails looked better? You don’t need to be a designer to have beautifully designed emails – you just need to start improving your emails bit by bit. This blog post is aimed at helping you get started by sharing some very simple and easy to implement design tips.
3 – You have three seconds to get someone’s attention | 5 – You have five seconds, once you get their attention, to draw them in | 7 – If you got this far, you’re lucky. Congratulations. The next seven seconds are critical
Take some time to listen to this inspiring keynote presentation by Adobe's Senior Director of Marketing, Mikel Chertudi at SES Chicago this week. You won't regret it!
What is it about?
Are you or someone you know, guilty of knowingly or negligently wasting marketing dollars? Odds are you have been and probably still are guilty and don't even recognize it despite best intentions. In this keynote, Mikel Chertudi uncovers the reasons for our guilt and wishful thinking when it comes to where and how we spend marketing dollars - he also points out that when it comes to marketing investment, "Hope is not a Strategy."
As future heads of marketing, he helps us understand how to ask the right questions to avoid the pitfalls associated with "mis investing" our resources across channels and tactics. He discusses how we can rise to the top by taking control of the marketing mix, creating proper attribution models, and viewing marketing as an investment portfolio where we optimize greater and greater returns as opposed to viewing it as the old marketing cost center of the past.
As content marketing gets more sophisticated and granular, we're all busy 'mapping' our content to stages of the 'purchase journey' (ever get caught using marketing jargon in a civilian dinner party? Embarrasing or what?). That means your content will become more and more targeted along dimensions like buying stages, job titles, levels of experience, geographies and customer relationship status.
And these are precisely the dimensions you need to manage expectations around.
The safest way to move between ESPs is to actually run two at the same time for at least month. You can in fact do this for longer if you wish; in some scenarios you might need to, depending mainly on your volumes and the set-up you have purchased from your new ESP.
I've often heard that using words like 'Free' and 'Viagra' will get your email delivered to the junk/spam folder. My response is, it depends. What does it depend on? It depends on two things: First, it depends on your sender reputation and second, it depends on how you use those words in combination with other words or phrases.
In the new Facebook Age what is the meaning of Like after all? It’s becoming like a retweet which is an easy way to appear to be engaged but without needing to even come close to being that way. It’s for this reason, a least in part, that only 7% of Likes are about referrals. A referral requires thought and intention. If you refer something you have gone past the point of blindly passing something along the way. At the point of referral you have put your reputation on the line. Maybe that’s why so few actually do this. It takes time, thought and consideration; three elements that are in short supply on the online space these days.
Facebook fans offer a great opportunity for lead generation if you know how to leverage them. As they say, it's not size that matters -- it's how you use it. To get you well on your way to use Facebook effectively for lead generation, here are 6 guaranteed tactics for turning likes into leads.
Have you started your holiday shopping yet? More importantly, have you begun your marketing campaigns for the 2011 holiday season? No matter the answer, here are some statistics, trends, and tips to help you make the most of it.