Recommended Reading (weekly)
Nov 20, 2011
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12 Tips for a Successful Holiday Season
12 Top Tips for the Holidays... that you can implement now without significant heavy lifting.
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What to do when subscribers are just not that into you
a four step process for how you can turn inactive subscribers around so they become re-engaged with your emails.
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The 3-5-7 rule for Email marketing
3 – You have three seconds to get someone’s attention | 5 – You have five seconds, once you get their attention, to draw them in | 7 – If you got this far, you’re lucky. Congratulations. The next seven seconds are critical
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Enhancing the Customer Experience through Email
nice case about how New Zealand wine manufacturer Little Beauty optimized their welcome strategy for new subscribers