• If the email’s legal, it can’t be spam. Can it?

  Legal compliance is not the main factor used by those who manage incoming mail (ISPs, webmail services and IT departments) to decide if your email should be delivered to the inbox or cast into the nine circles of email hell (the junk folder).

  Neither is legal compliance a key factor used by recipients to decide if your email is spam or a legitimate communication.

  So if it’s legal, you can indeed send it…but it’s not in itself a guarantee of either delivery or a positive reception.

  tags: legals deliverability tg

Posted from Diigo. The rest of my favorite links are here.

• How to Build an Email List - Ask the Experts

  Growing an email list can be a slow and painful process. So what tactics can marketers use to build an email list, without all the headaches?

  tags: list-growth tg

Posted from Diigo. The rest of my favorite links are here.

• 6 Mistakes to Avoid in Email Testing

  Email marketing makes testing very simple and accurate. Best of all, results come back in 24 hours. But there are several mistakes that many email marketers make when testing. Here are six of them

  tags: testing tg

Posted from Diigo. The rest of my favorite links are here.

• The Quirks of Japan’s Opt-In Email Marketing Legislation

  In 2009 the Japanese government changed its email marketing policy from an “opt-out” similar to the USA’s CAN-SPAM Act to an “opt-in” legislation that bears more resemblance to the stricter European Union regulations. There are various aspects in the "Regulation of Transmission of Specified Electronic Mail" legislation that must be noted by all email marketers with Japanese subscribers on their lists

  tags: legislation japan tg

• Popover email sign-up forms: best practices and advice

  Obviously a lot depends on context and application but experts report many websites seeing significant sign-up rate increases after implementing a popover.

  tags: list-growth tg popover

Posted from Diigo. The rest of my favorite links are here.

Next Tuesday (January 10) I will be presenting a webinar called "How To Generate Leads With Social and Email Marketing", as part of BrightTalk's Demand Generation Summit.

In this webinar, I will will cover trends, best practices and tactics to generate leads via social media (Twitter, Facebook, blogs, communities etc) and how to nurture and convert those leads into paying customers.

Other webinars included in this summit are:

• The Ins and Outs of B2B Email Deliverability by Kath Pay, Plan to Engage
• Demand Generation in 2015 by Andrew Gaffney, DemandGen Report
• How to Create an Inbound Marketing Machine by Mike Volpe, CMO, Hubspot 
• Using Search Marketing for Demand Generation by David Rodnitzky, CEO, PPC Associates 
• Capitalizing on Digital Body Language by Christine Crandell, President, New Business Strategies

• Launching iOS apps from an Email Newsletter

  The inevitable accent of Mobile devices becoming the #1 email client has produced some interesting challenges for us email marketers. One such is challenge is how to work with apps, namely how to launch them from an email message

  tags: design mobile tg apps

• Graymail Features Roll Out to Hotmail Users

  the only feature that has been automatically enabled by Hotmail. Sweep and Schedule cleanup require action on behalf of the user before messages are moved. While some types of communications are assigned suggested categories, they remain in the inbox as usual.

  tags: hotmail tg deliverability

Posted from Diigo. The rest of my favorite links are here.