• If the email’s legal, it can’t be spam. Can it?

  Legal compliance is not the main factor used by those who manage incoming mail (ISPs, webmail services and IT departments) to decide if your email should be delivered to the inbox or cast into the nine circles of email hell (the junk folder).

  Neither is legal compliance a key factor used by recipients to decide if your email is spam or a legitimate communication.

  So if it’s legal, you can indeed send it…but it’s not in itself a guarantee of either delivery or a positive reception.

  tags: legals deliverability tg

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