Recommended Reading (weekly)
Feb 05, 2012
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6 things subscribers need to hear you say -tg
Well I believe that relationships are built on trust. And trust is gained by delivering on clear expectations. With email marketing, this means making promises to new subscribers up-front and then delivering on these promises time and time again with all of your emails. So here’s a list of important things you should be saying to your subscribers to help build a long-term, meaningful relationship through email marketing.
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How to engage subscribers with video animation -tg
a very clever use of video that still manages to follow best practices for using animation in an email
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Your Blueprint for Building a Birthday Email Program -tg
A well-designed birthday email program has the potential to generate high ROI on a relatively low level of effort. Birthday emails also give you another opportunity to reach out to your customers with a highly relevant message.
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Nine Steps To Getting The Big Stuff Done -tg
9 approaches to help you win over management, not just to get them to see things your way, but also to secure the resources you need
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Google, Facebook, PayPal and Microsoft join forces to fight phishing | Econsultancy
Google, PayPal, Facebook, Yahoo and Microsoft, alongside 10 other leading email, security and financial providers, have formed the technical working group, DMARC, in order to reduce email phishing and spam.
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The Best Way to Code Background Colors for HTML Email - Litmus
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Webinar Recap: I Know I Should Be Testing, But… | Get Elastic Ecommerce Blog