• Email Marketing Metrics… what do they all mean and how they help you? -tg

  tags: tg metrics

Posted from Diigo. The rest of my favorite links are here.

• Examples of integrating social media and email marketing -tg

  There's more to social-email integration than share buttons

  tags: tg social tw

• Email Opt-ins: Be Where Your Customers Are -tg

  a list of the most important new channels, along with tips on how to leverage them for your own marketing program.

  tags: tg list-growth social mobile tw

• Think Outside the Email: 6 Ways to Send More Relevant, Engaging Emails -tg

  Here are 6 things we recommend that take place more or less outside the email but nonetheless work to increase the relevance of your email campaign and serve to increase clicks, reduce churn and reconnect with inactive or lost subscribers.

  tags: tg survey segmentation automation preference_centers video tw

• Designing the Perfect Call to Action -tg

  follow these tips to incorporate the perfect call-to-action in your email campaigns

  tags: tg cta copywriting design tw

• How to tell if you need a mobile email marketing strategy -tg

  Is it time for a mobile email marketing strategy? Rather than guess, here's how to configure Google Analytics to show you the answer.

  tags: tg analytics mobile tw

• Email Analytics 101: Identifying Email-Driven Website Traffic -tg

  Learn how to get your Google Analytics installation set up to measure your email marketing results in this basic tutorial with plenty of screenshots and walkthroughs.

  tags: tg analytics tw

Posted from Diigo. The rest of my favorite links are here.

Yesterday I was invited to speak at eCircle's Connect Europe 2012 event. What a fantastic conference and venue it was!!! Lots of great presentations and a keynote from Sir Renulph Fiennes himself, which was very entertaining :-)

Thanks to everyone who attended my session, you were a fantastic audience! I just wish there were more seats in the room :-)

For those of you who couldn't make it to the event (or in to the room), here are the slides of my presentation called "7 reasons why your subscribers don't respond to your email campaigns":

I came across two videos this week (kudos to Loren McDonald and David Baker) about innovations in email that I wanted to share with you. The first one is an ad about a BMW (yes, the car!) that reads emails and the second one is a video from Bloomberg with Angel Investor and LiveIntent CEO Matt Keiser about a service that shows display ads in email. Interesting stuff...

The BMW ad:

The Bloomberg interview:

Enjoy!