Recommended Reading (weekly)
Mar 18, 2012
Examples of integrating social media and email marketing -tg
There's more to social-email integration than share buttons
Email Opt-ins: Be Where Your Customers Are -tg
a list of the most important new channels, along with tips on how to leverage them for your own marketing program.
Think Outside the Email: 6 Ways to Send More Relevant, Engaging Emails -tg
Here are 6 things we recommend that take place more or less outside the email but nonetheless work to increase the relevance of your email campaign and serve to increase clicks, reduce churn and reconnect with inactive or lost subscribers.
Designing the Perfect Call to Action -tg
follow these tips to incorporate the perfect call-to-action in your email campaigns
How to tell if you need a mobile email marketing strategy -tg
Is it time for a mobile email marketing strategy? Rather than guess, here's how to configure Google Analytics to show you the answer.
Email Analytics 101: Identifying Email-Driven Website Traffic -tg
Learn how to get your Google Analytics installation set up to measure your email marketing results in this basic tutorial with plenty of screenshots and walkthroughs.