There are some very interesting facts in this presentation. Check it out:

• 20 ideas to inspire your next email newsletter -tg

  tags: tg tw content newsletters

• 9 Questions about Email Marketing You’ve Always Wanted to Ask Tamara Gielen -tg

  The nice folks over at Latvian email service provider Mailigen asked me some questions and posted my responses to their blog...

  tags: tg tw

Posted from Diigo. The rest of my favorite links are here.

• 10 Simply Awesome Examples of Email Marketing -tg

  tags: tg cases tw

• Email Marketing Strategy Assessment -tg

  If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.

  tags: tg strategy tw

• Hugh MacLeod’s Social Objects and Fantastic Open Rates

  tags: tg cases

• List Growth: Optimizing Your Online Email Sign-Up -tg

  Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.

  tags: tg tw list-growth

• Why List Segmentation Matters in Email Marketing -tg

  while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices.

  tags: tg tw segmentation

• Email Design How-to: 5 insights to improve open and clickthrough rates -tg

  Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message.

  tags: tg tw design

• Email Design: 3 critical factors of ‘lucky’ campaigns -tg

  Email Design How-to: 5 insights to improve open and clickthrough rates

  tags: tg tw offer audience design

• The 9 Must-Have Components of Compelling Email Copy -tg

  So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.

  tags: tg copywriting tw

• Anatomy of an effective email marketing message

  tags: tg design

Posted from Diigo. The rest of my favorite links are here.

On Wednesday Kath Pay and I will be hosting the International Email Marketing Summit, an online email marketing conference that you can attend for free without having to leave your desk.

We've got some really amazing speakers and presentations lined up. Here's an overview:

• Cracking the Code: Keys to Email Creative Success
  Riaz Kanani, Alchemy Worx 
• Beyond just selling: engaging with your subscribers
  Arianna Galante, ContactLab 
• Inactive Subscribers: Prospects or Problem?
  Dela Quist, Alchemy Worx 
• 7 Reasons Why Your Subscribers Don't Respond To Your Email Campaigns
  Tamara Gielen, Plan to Engage 
• The Silver Lining: Advanced Email Marketing with the Cloud
  Tom Bailey, eCircle 
• Tips & Tricks for Designing Emails for a Mobile Audience
  Kath Pay, Plan to Engage 
• Testing & Optimising the Email Journey: Tips and Best Practices
  Kath Pay, Plan to Engage 
• Integrating Email and Social
  Dave Chaffey Smart Insights 
• Steps towards building an effective transpromo strategy across all emails
  Mia Papanicolaou, Striata 
• Creating a successful content strategy for email marketing: 8 Easy Steps
  Denise Cox, Newsweaver 
• Maximising the Customer Journey
  Kathryn Hooper, Communicator Corp 
• 5 triggered campaigns that should be a part of your email program
  Tamara Gielen, Plan to Engage

Please note: all presentations will be made available on-demand to registered attendees immediately after the live event. So if the timing of any of the sessions doesn't work out for you, you can still watch the archived version afterwards.

 There is no overall registration form for the event, to register you need to click the attend button on each individual webinar. The first time, you'll be taken through a registration process at the BrightTalk website, who is hosting this event for us.

Go on and register here, even if you can't make it on Wednesday - all sessions will be available on-demand afterwards for those who registered.

• top 5 strategies to drive relevance -tg

  tags: tg tw relevance

• Twitter Buys Personalized Email Marketer RestEngine To Deliver Best Tweet Digests -tg

  Who said email is dead? Even social media itself can't live without email... just sayin'...

  tags: tg twitter social_media tw

• LinkedIn upgrade email effectiveness analysis

  tags: tg cases

• 3 steps to revive a boring email newsletter

  There are three simple steps to freshening up your email newsletter.

  tags: tg design testing analysis

• Ten Timeless Persuasive Writing Techniques

  there are techniques that can make your job easier and your case more compelling. While this list is in no way comprehensive, these 10 strategies are used quite a bit because they work.

  tags: tg copywriting

• Hotmail Fix | HTML Email | Special Characters

  tags: tg design hotmail

• Animated GIFs in email: A new approach to an old format

  Animated GIFs are going through a renaissance. In the last few months, we've seen them resurrected from the cringe-worthy virtual graveyard of 'Under Construction' banners and funny profile pics, to be redefined as fine art. This trend is particularly relevant to email design, where GIFs and CSS animations are the only way to add moving images, given the poor video support across the most popular email clients.

  tags: tg design animated_gifs

• Anatomy of an A/B Test: Marketing Over Coffee

  tags: tg testing cases

Posted from Diigo. The rest of my favorite links are here.

Yesterday I presented a webinar on building effective email campaigns. You can find the recording here:

Also, make sure to register for the International Email Marketing Summit on May 16th. You'll get a lot more really practical email marketing tips on how to build effective email marketing campaigns. The timing of the event is geared towards a European audience, so if the hours don't work for you, register anyway as all the sessions will be available on-demand right after the live presentation.

Check out the agenda here

Register now and learn all about the latest trends and best practices in email marketing without leaving your desk!

And it won't cost you a penny/eurocent/dollarcent/... :-)

Plan to Engage & Brighttalk are proud to present to you the very first edition of the International Email Marketing Summit.

Not only will you be inspired by the latest tactics that work but you’ll also take away a list of action items you can implement immediately.

Featured speakers

• Dela Quist, Alchemy Worx
• Dave Chaffey, Smart Insights
• Tamara Gielen, Plan to Engage
• Denise Cox, Newsweaver
• Riaz Kanani, Alchemy Worx
• Kath Pay, Plan to Engage
• Arianna Galante, ContactLab
• Tom Bailey, eCircle
• James Bunting, Communicator

What’s on the agenda?

• Beyond just selling: engaging with your subscribers
• 7 reasons why your subscribers don’t respond
• Tips & tricks for designing emails for a mobile audience
• Inactive Subscribers: Prospects or Problem?
• Creating a successful content strategy for email marketing: 8 Easy Steps
• and lots more…