Recommended Reading (weekly)
May 20, 2012
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Email Marketing Strategy Assessment -tg
If you’re planning to utilise email as a marketing channel, then it’s imperative to put a plan in place. Econsultancy’s Jake Hird discusses how to execute a best practice email marketing strategy.
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List Growth: Optimizing Your Online Email Sign-Up -tg
Here's the first part of a case study showing how simple, inexpensive changes to a client's sign-up page took it from less than a 10 percent conversion rate to a 45 percent conversion rate.
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Why List Segmentation Matters in Email Marketing -tg
while most marketers realize that email is here to stay, unfortunately, that doesn't exactly mean certain email marketing best practices have caught on. Segmentation is one such best practices.
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Email Design How-to: 5 insights to improve open and clickthrough rates -tg
Improve your open and clickthrough rates by seeing what to cut, what to keep, and how to focus your message.
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Email Design: 3 critical factors of ‘lucky’ campaigns -tg
Email Design How-to: 5 insights to improve open and clickthrough rates
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The 9 Must-Have Components of Compelling Email Copy -tg
So how do you write a great marketing email? It all comes down to a few copywriting best practices that you should apply to both the subject line of your message, and the message body itself. Next time you draft a message for a lead nurturing campaign or just a one-time email send, ask yourself whether your copy meets all of these guidelines first.