Recommended Reading (weekly)
Aug 05, 2012
Using Media Queries To Improve Readability -tg
how to bump up your email’s text size using media queries
INFOGRAPHIC: Mobile is Leading the Email Revolution -tg
Return Path looked at nearly one billion data points for this mobile study to see how this growth was affecting email, and the numbers were clear: if you don’t know how many of your subscribers are reading your emails on a mobile device and you don’t have a mobile email strategy, you’re about to miss out on the next gold rush.
Consumer Email Behavior: Using Images in Email Marketing -tg
Fifty-five percent of consumers stated that they turn on the images in the emails that they receive, which rivals the 57 percent of consumers that state they check their primary personal email account on their mobile devices. -- Far fewer consumers add sender addresses to their address book, which in most email clients will enable image rendering by default. Sixteen percent of consumers stated that they added an email marketer's email address to their address book.
Yahoo! Implements Big Filtering Change -tg
Yahoo! has just confirmed something we have been tracking at Responsys for the past several weeks. They are now applying more weight in their filtering to subscriber engagement metrics. These metrics include whether your subscribers are opening, clicking, or otherwise interacting with the email you send them.
Great Email Campaigns on Pinterest -tg
Mailchimp collects their favorite email campaigns on their Pinterest account - check them out.
Email on Mobile Devices (Study) -tg
This study will help you understand how to optimize your content for the best readability on mobile devices.
Mobile set to surpass desktop and webmail email client usage by July -tg
Mobile devices currently claim 16% of overall email client market share, with 85% of mobile email opens occurring on an Apple iOS device.
Twitter's email notifications need a 5-minute mobile makeover -tg
Campaign Monitor shows how Twitter could make its notification emails more mobile-friendly. Take these tips and apply the optimizations to your own HTML email designs (you can find the code at the end of the blog post)
Subject Line Length Doesn't Matter (Here Is The One Thing That Does)
5 ways to make email subject lines interesting