On November 15th, Basile Fattal, Sr. Manager CRM at Philips Consumer Lifestyle will talk about how he uses multivariate testing to dramatically increase the results of his email campaigns at the International Email Marketing Summit.

Email creative content is typically based on gut feel and most email campaigns were not optimized, costing Philips thousands in lost potential revenue.

Using real-time multivariate testing Philips found a way to systematically up-lift its email conversion by a minimum factor of 2.

Attend this session and learn how Philips drove significant results through multivariate testing.

Click here to register for this session.

On November 15th, Kieran Flanagan, Marketo's Online Marketing Manager EMEA, will be giving a keynote presentation at the International Email Marketing Summit next week to discuss why email is an integral part of the new B2B marketing strategy.

He will discuss:  

• How your company can move past batch and blast to event triggered email 
• Why persona mapping & email segmentation is a must for your company 
• How to adopt a culture of A/B testing that will improve your metrics (with real world examples)

Click here to register.

Not convinced yet? View a short video in which Kieran briefly talks about 3 gems he will share with us on the 15th:

You seriously don't want to miss this session! Click here to register.

1. How to measure the impact on email frequency on engagement and revenue? How many is too many? 
2. How does Philips systematically increase its email conversion by a minimum factor of 2?
3.  What's email's role in driving sales in other channels? 
4. How is Thomas Cook using customer data to enhance the customer experience? 
5. What does it take to build email templates that render well on mobile devices? 
6. How do you go beyond campaigns and use event-triggered, contextual emails effectively? 
7. How do you use advanced segmentation to super charge your results? 
8. How do you map your email strategy across your buying stages? 
9. How do you integrate email and social media marketing? 
10. How do you optimise email conversions for eCommerce & Retail? 

These and many more will be answered by our speakers at the International Email Marketing Summit on November 15, so be there!

Can't attend the live event? Go ahead and register anyway, we are making the webinar available on-demand to everyone that registered for the event.

• Responsive email support -tg

  "Responsive emails = fluid grids, fluid media and media queries. The idea being where @media isn’t supported, you can fallback on a fluid layout. As fluid layouts pose issues on some desktop email clients, alternatively you can fallback to a fixed-width mobile template."

  tags: tg tw coding responsive design html mediaqueries

• Email deliverability checklist - improve email deliverability now - tg

  "How does your ESP measure up when it comes to maximizing deliverability? Use this checklist as a guideline to judge their deliverability rate."

  tags: tg tw deliverability checklist

• Segments? What Segments? Marketers Opening the Spigots... Again -tg

  "while more than 50 percent of retailers plan to increase their email volume either slightly or significantly this Christmas-shopping season, just 21 percent have invested in segmenting technology in the last year, according to a survey by Bronto Software."

  tags: tg tw segmentation study

• Responsive Design for Mobile Email: Ooh! Shiny! -tg

  Responsive Design can make a webpage shrink or expand to the device it’s being viewed on instantly through the use of CSS3 @media queries in the HTML coding. Lately, however, much of the buzz is about applying these media queries within email code to generate responsive emails. There’s one giant catch that many articles of late seem to smooth over…

  tags: tw tg design responsive coding mediaqueries

• Google Is Failing Your Perfectly Good DKIM Key (and Why That’s a Good Thing) -tg

  "A mathematician recently cracked Google’s weak 512-bit DKIM key and impersonated founders Sergey Brin and Larry Page via email. A recent Wired.com article relating the story started a rush in the email industry to create new DKIM keys stronger than 512-bits. Google is taking this security issue seriously by requiring all senders to sign with a 1024-bit DKIM key."

  tags: tw tg deliverability DKIM gmail

Posted from Diigo. The rest of my favorite links are here.

Here's an overview of what we've got lined up for you for the 2nd edition of the International Email Marketing Summit on November 15, 2012.

Remember there is no registration fee to attend so go ahead and register, even if you can't make it -we'll make the recordings available to all registrants.

A Real Life Multi-Channel Marketing Story
by Hans Smellinckx, Marketing Manager Direct & Digital - Thomas Cook Belgium
November 14, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT

Creating Lifetime Value Through Brand Loyalty and Big Ideas
by Chris Combemale, Executive Director, DMA UK
November 15, 2012 - 09am GMT - 10am CET - 5am ET - 1am PT

The Digital Revolution: Changing the Way You Communicate with Your Customer
by Judd Marcello, Senior Manager, EMEA Marketing, ExactTarget
November 15, 2012 - 10am GMT - 11am CET - 6am ET - 2am PT

The Role of Email in the New B2B Marketing Mix
by Kieran Flanagan, Online Marketing Manager EMEA, Marketo
November 15, 2012 - 11am GMT - 12pm CET - 7am ET - 3am PT

Tap into Next-Generation Email: Make One-to-One Communications Count
by Fiona Robson, Managing Director, Rocketseed UK
November 15, 2012 - 12pm GMT - 1pm CET - 8am ET - 4am PT

Designing Email Templates for Mobile: Do's and Don'ts
by Kath Pay, Email Marketing Consultant - Plan to Engage
(session sponsored by DotMailer)
November 15, 2012 - 1pm GMT - 2pm CET - 9am ET - 5am PT

CASE: How Philips Uses Real-time Multivariate Testing to Increase Conversions
by Basile Fattal, Sr. Manager CRM - Philips Consumer Lifestyle
November 15, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT

Promote and Connect with Integrated Email & Social Media Marketing
by Leigh Dow, Marketing Director - Mailigen
November 15, 2012 - 3pm GMT - 4pm CET - 10am ET - 7am PT

Case Study
by Marketo
November 15, 2012 - 4pm GMT - 5pm CET - 11am ET - 8am PT

Earn, Spend, Engage! How Email Can Help You with the Loyalty Game
by Ross Sibbald, Head of eMarketing - Striata
November 15, 2012 - 5pm GMT - 6pm CET - 12pm ET - 9am PT

How Many Is too Many? Understanding the impact of email frequency on your database
by Dela Quist, CEO, Alchemy Worx
November 15, 2012 - 6pm GMT - 7pm CET - 1pm ET - 10am PT

7 Email Marketing Tactics to Optimise Conversions for e-Commerce and Retail
by Tamara Gielen, Email Marketing Consultant - Plan to Engage
November 15, 2012 - 8pm GMT - 9pm CET - 3pm ET - 12pm PT

Yes, we're doing it again. Join us for the second edition of the International Email Marketing Summit @ Your Desk on November 15, 2012. There is no registration fee and you'll get tons of free education on email marketing from top speakers so what are you waiting for: check out the agenda and register now!

Can't make it to the live event ? All sessions will be made available on-demand to everyone that registered!