• The Science Behind Those Obama Campaign E-Mails -tg

  "Most of the $690 million Obama raised online came from fundraising e-mails. During the campaign, Obama’s staff wouldn’t answer questions about them or the alchemy that made them so successful. Now, with the election over, they’re opening the black box."

  tags: tw tg cases testing frequency

Posted from Diigo. The rest of my favorite links are here.

• Email Design Tip: The Fold & Your Call To Action -tg

  Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested. Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.

  tags: tg tw cta design

Posted from Diigo. The rest of my favorite links are here.