[webinar] How Multivariate Testing Dramatically Improved the Results of Philips' Email Campaigns
Recommended Reading (weekly)

Recommended Reading (weekly)

  • Our results showed that the calls-to-action above the fold were clicked on more often than those below the fold in 78% of the emails tested. Within the emails, above-the-fold calls-to-action received an average of 13% more clicks than their below-the-fold counterparts.

    tags: tg tw cta design

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