Recommended Reading 02/09/2013
Feb 09, 2013
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Survey Shows B2B Marketers Will Prioritize Email Marketing, SEO, Social Media in 2013 -tg
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Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic -tg
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How to Get Your Boss to Care About Content Marketing -tg
"Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success."
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Thrillist Makes Newsletter Mobile-Friendly -tg
"A big part of that effort has been simplifying things for the mobile environment. In practice it has meant tailoring images to the smaller format, reducing the amount of text and stripping out extra buttons that tend to clutter up the mobile screen."
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Can Removing Headers from Your Emails Increase Conversions? -tg
"By removing the header image from the top of the email you can leave your email with a CTA preheader, navigation bar (hopefully bulletproof) and the content itself. You are now using more of that prime real estate of an email to convey your message. Let's take a look at a couple of examples."
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23 horizontal scrolling emails -tg
"Horizontal emails inspire strong feelings among designers. Depending which side you come down on, horizontal emails are either cutting edge and artistic or counter-intuitive and pretentious. Here's twenty-three rare, outside-of-the-box, experimental horizontal emails."
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The death of Email Marketing CPM and why that is great for you -tg