Recommended Reading 02/12/2013
Feb 12, 2013
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The challenge of Gmail – Word to the Wise
"Gmail’s current filtering scheme seems designed to focus on domain reputation and minimize the impact of IP reputation."
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Embedded image support in HTML email
"embedded images in email do not evade image blocking. In the case of 'the Outlooks'1 above, not only were the images blocked, but they largely remained blocked, even when the other images in a newsletter were downloaded. The majority of email clients which reliably display embedded images (being Apple and iOS Mail) don't block images by default, making this technique redundant."
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Smartphone owners more likely to read emails than make calls -tg
"The 2013 Digital Publishing Report by Adobe notes that 79% of smarthphone owners use their device for email, while making phone calls came in second at 78%. This makes mobile email the prime activity for smartphone owners."
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3 Secrets to Maintaining Superior Newsletter Click-Through Rates -tg
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Online Copywriting that Converts – 5 Lessons from 250 A/B Tests -tg
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A Simple A/B Test that Generated a 31.54% Lift in Sign-ups [Case Study] -tg
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Email Marketing: 98% conversion rate of qualified leads thanks to email education drip campaign -tg
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How to Write the Perfect Email Subject Line [Infographic] -tg
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Mobile device ergonomics and links in email newsletters -tg
"When it comes to link and button placement in email newsletters, most of the decision-making seems to revolve around 'where they can be seen'. However, given the popularity of mobile email clients, should we also consider 'where they can be tapped'?"
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5 Automated Message Don'ts -tg
"Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are frequently ignored once they are up-and-running. Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes."