• Browse Abandonment Emails: How You Can Use Them to Bring Browsers Back to Buy

  tags: tw tg abandonment triggered automation

• 3 Questions to Drive Your Multiscreen Email Design Decisions

  "before you decide to adopt a responsive, screen-agnostic or other design approach, it’s important to have a deep understanding of what’s actually going on with your multiscreen-using subscribers. Following are three analytics questions to consider:"

  tags: tw tg mobile mobile_email strategy

• Protecting Your Brand From Phishing: How to Create a DKIM Record

  tags: tw tg deliverability dkim authentication

• How to resend an email to non-openers the smart way

  if you are going to resend an email to non-openers, let’s explore some tips for getting the most out of it.

  tags: tw tg tactics

• Why Your Customer Testimonials Are NOT Working

  " social proof is the new marketing. It’s a powerful marketing tool that when done correctly can lead to conversions as high as 68.7%. Customer testimonials are an essential part of social proof... However, your customer testimonials may actually be hurting your conversions by taking up valuable real estate on your website if they’re not connecting or aspiring your audience."

  tags: testimonials content social_proof tg tw

• A Year of Good Content: Building Editorial Calendars

  tags: tg tw planning strategy

• How Often Should You Feed Your Content Marketing Programs?

  tags: content-marketing frequency social_media blogging tg tw

• VIDEO: Personal vs. Robotic: How to turn automated email into personal experiences that drive new and repeat sales

  tags: triggered automation tg tw personalization

• 31% of marketers don’t know their mobile email open rate

  "Mobile forces you to focus. Mobile devices require … teams to focus on only the most important data and actions.  … There simply isn’t room in a 320 by 480 pixel screen for extraneous, unnecessary elements. You have to prioritize. So when a team designs mobile first, the end result is an experience focused on the key tasks users want to accomplish without the extraneous detours and general interface debris that litter today’s desktop-accessed websites. That’s good user experience and good for business."

  tags: stats mobile tg tw

• At DMA's Email Evolution: Debates on metrics, list-building get lively

  tags: metrics reach tg tw engagement

• Protecting Your Brand From Phishing: How to create your SPF record

  tags: deliverability authentication spf tg tw

• What makes content go viral: The anatomy of a post that got over 500,000 likes

  tags: tw tg content-marketing

• For Email, Users Reach for the iPad

  " Perion, a developer of email client software, surveyed 4,400 US iPad users on their emailing habits during the last six months of 2012 and found that the devices are becoming the preferred place to read and send emails"

  tags: stats tw tg

• Marketing Research Chart: Analytics usage for message creation

  tags: stats tg tw

• 15 Important Tips To Help You Keep Your Customers

  "our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections: Communication, Selling, Reciprocity, Support, and Loyalty Programs."

  tags: tg tw retention

Posted from Diigo. The rest of my favorite links are here.