"There are several tactics that have helped to maintain these open rates over time, along with some tweaks and adjustments that have worked well to keep them high over the past few months. Let’s dive in to what has worked…"
"Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally? How important is the subject line? Do headings in emails matter? Which links are customers most likely to click? Are links in body content distracting? Are images important?"
"A lot of people don’t realize that it is also possible to add style attributes to alt tags just like any other text. Styled alt tags don’t work in every email viewer, but when they do, they increase the visual dynamics of a mailing considerably."
"There are two high types of benchmarks: internal, based on the past performance of your own email campaigns; and external, based on what others in the industry are seeing. Here are tips for identifying and using both."