Recommended Reading 02/25/2013
Feb 25, 2013
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Email Preferred Communication Channel; Commands More Clicks & ROI
"Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments."
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Hick's Law In Marketing | Is It Damaging Your Landing Page Results?
"If you want more orders, you need to provide as many ways as possible for prospects to say YES!"
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"The following questions can help you decide whether to test pop-overs for your email program. "
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Email Copywriting: How a change in tone increased lead inquiry by 349%
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MediaPost Publications DMARC: Flipping A Switch To Fight Email Fraud 02/19/2013
"Today, thanks to widespread adoption by the mailbox provider community, DMARC covers more than 80% of consumer mailboxes in the U.S. and more than 60% of consumer mailboxes globally. So more than 2 billion mailboxes fall under DMARC’s protection, allowing marketers to stop a huge portion of the email fraud sent under their names, instantly."
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8 things you should watch out for when crafting a new campaign
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How to plan event-triggered automated email campaigns
"The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. "