"Not only was email the most popular online activity of 2012, but it also has higher click-through rates, conversion rates and ROI than other channels. And this trend is only going to continue — 56% of marketers plan to increase their email marketing budgets this year, which makes email the leading source of marketing investments."
"Today, thanks to widespread adoption by the mailbox provider community, DMARC covers more than 80% of consumer mailboxes in the U.S. and more than 60% of consumer mailboxes globally. So more than 2 billion mailboxes fall under DMARC’s protection, allowing marketers to stop a huge portion of the email fraud sent under their names, instantly."
"The great benefits of event-triggered e-mails is that once set up and tested for effectiveness, they are a low cost method of boosting response. You can let the technology take the strain since there are too many triggers and layers of segmentation to manage manually. "