Recommended Reading 03/09/2013
Mar 09, 2013
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E-mail Marketing - E-mail produces 7% more sales per message in Q4 - Internet Retailer
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6 Strategies for Writing Effective Web Copy | Powered by Search
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MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers
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"Email Design Ideas from ExactTarget to Steal, Test & Make Your Own."
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Email blacklisting: 5 stages to recovery
"Due to an increase in IP listings as of the first of the year, there has been quite a lot of conversation lately around the Spamhaus blacklist. I would like to share with you, what I call the “five stages to recovery” after an email blacklisting."
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Why The Fold Is A Myth - And Where To Actually Put Your Calls To Action
"The issue isn’t whether the call to action is visible when your prospect first arrives. The issue is whether your call to action is visible at the point where your prospect has become convinced to take action."
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6 Variables To Test On Your Call-To-Action Buttons
"Done right, the call-to-action button can act as a visual attention-getter that, when paired with a compelling offer, gets people eager to act. But some users are finding that how they create that call-to-action button – and even the text they use – can have a serious impact on click-throughs."