Recommended Reading 03/14/2013
Mar 14, 2013
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Case Study: 30 Percent Increase in Email List Growth
"moving the sign-up call to action above the fold resulted in 30% increase in email sign-ups and a 27% increase in revenue on the test page"
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Want Effective Calls to Action? Use 'Action Trains'
"getting people to take the action you want them to take. But once they have taken an action, getting them to take yet another action becomes much easier."
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