Recommended Reading 11/06/2013
Nov 06, 2013
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Spamhaus Provides First Batch of Answers
"Several weeks ago, Steve Linford, chief executive of anti-spam organization Spamhaus agreed to take questions from marketers through the Magill Report. Marketers responded with more than 50 questions. This week, Linford provided answers to the first 14."
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iPad Opens Grown 49% in 12 Months; Total Mobile Email Opens Back to 43%
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If Landing Pages Were People - 3 Nasty Habits That Drive Prospects Away
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How to Determine Channels That Bring in Most Subscribers
"This article will explain how Google Analytics can help you determine these channels."
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Case Study: 30 Percent Increase in Email List Growth
"moving the sign-up call to action above the fold resulted in 30% increase in email sign-ups and a 27% increase in revenue on the test page"
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Want Effective Calls to Action? Use 'Action Trains'
"getting people to take the action you want them to take. But once they have taken an action, getting them to take yet another action becomes much easier."
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E-mail Marketing - E-mail produces 7% more sales per message in Q4 - Internet Retailer
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6 Strategies for Writing Effective Web Copy | Powered by Search
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MarketingSherpa Email Summit 2013 Wrap-up: Top 5 takeaways for email marketers
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"Email Design Ideas from ExactTarget to Steal, Test & Make Your Own."