My favorite reads of the past week 02/28/2018 (p.m.)
Feb 28, 2018
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Inactive Email Subscribers Worth 32% of Active
“one inactive subscriber is worth 32 percent of an active subscriber.” http://j.mp/2FFrZQb
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Customer journey mapping: the path to loyal customers - Think with Google
Customer journey mapping: the path to loyal customers - Think with Google http://j.mp/2HUH7tE
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25 Types of the Best Transactional Emails | Customer.io
25 Types of the Best Transactional Emails http://j.mp/2FDlZas
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The six challenges every email marketer must face | Econsultancy
The six challenges every email marketer must face http://j.mp/2t4aiHa
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5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc.
5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc. http://j.mp/2t6xi8i
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How Long Should You Run Your A/B Test?
How Long Should You Run Your A/B Test? http://j.mp/2t7pP9i
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Understanding Media Queries in HTML Email
Understanding Media Queries in HTML Email http://j.mp/2t5w0uk
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Scarcity in UX: The Psychological Bias That Became the Norm http://j.mp/2Fd9Lrm
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How the GDPR will affect lead generation: Talking points for marketers | Econsultancy
How the GDPR will affect lead generation: Talking points for marketers http://j.mp/2HRGEID
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6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc.
6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc. http://j.mp/2HUMn0b