• Inactive Email Subscribers Worth 32% of Active

  “one inactive subscriber is worth 32 percent of an active subscriber.” http://j.mp/2FFrZQb

• Customer journey mapping: the path to loyal customers - Think with Google

  Customer journey mapping: the path to loyal customers - Think with Google http://j.mp/2HUH7tE

• 25 Types of the Best Transactional Emails | Customer.io

  25 Types of the Best Transactional Emails http://j.mp/2FDlZas

• The six challenges every email marketer must face | Econsultancy

  The six challenges every email marketer must face http://j.mp/2t4aiHa

• 5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc.

  5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc. http://j.mp/2t6xi8i

• How Long Should You Run Your A/B Test?

  How Long Should You Run Your A/B Test? http://j.mp/2t7pP9i

• Understanding Media Queries in HTML Email 

  Understanding Media Queries in HTML Email  http://j.mp/2t5w0uk

• 302 Found

  Scarcity in UX: The Psychological Bias That Became the Norm http://j.mp/2Fd9Lrm

• How the GDPR will affect lead generation: Talking points for marketers | Econsultancy

  How the GDPR will affect lead generation: Talking points for marketers http://j.mp/2HRGEID

• 6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc.

  6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc. http://j.mp/2HUMn0b

Posted from Diigo. The rest of my favorite links are here.