In this article eROI’s Dylan Boyd summarizes the 7 steps to CAN-SPAM compliance:
1. Include an Unsubscribe Link That Works
2. Don’t Share Customer Addresses
3. Confirm the Subscription
4. Offer an Unsubscribe Link
5: Avoid “Negative Opt-In”
6. Identify Yourself Clearly In Every Message
7. Follow Through
Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.
Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.
