links for 2008-02-15
- Email and postal are a match made in heaven. Both are direct media and both want to elicit a response from the intended audience. The only place they differ is in their delivery, but so what? You don’t have to choose one or the other.
- MarketingSherpa’s paper Top 12 Email Newsletter Mistakes Nearly Everyone Makes insists that you request a dedicated IP from your ESP. This sounds great in theory, but not in practice.
- Chad White provides some great insights and learnings from the event.
- time to lighten things up with the follow-up to the alternative email glossary. This time: email marketing jargon you never heard of, but probably recognize…
- Should email marketers be worried about statistics claiming that young people don’t use email anymore?
- DailyCandy is, “a free daily e-mail newsletter and website, that is the insider’s guide to what’s hot, new, and undiscovered — from fashion and style to gadgets and travel.”
- Email is a powerful tool for reaching consumers, and it works even better in conjunction with other disciplines, both online and offline. But marketers are still running up against obstacles.
- On Monday, Chad White and DJ Waldow discussed the good, the bad, and the ugly of four email designs by BlueFly, All Recipes, PajamaGram, and American Airlines.
