links for 2007-11-27
- Forward-to-a-friend features are good for building your email list. Here are pointers for making sure that yours accomplishes all that it should.
- I founded the Email Marketer’s Club only 6 months ago and today it counts over 500 members from 38 different countries.
- If you’re going to do an e-mail append, make sure you do a thorough job. Don’t just match the names and physical addresses, make sure the match you came up with is still the right contact for your offer or message.
- Confused by all the jargon thrown around when people talk about how to get emails delivered successfully? Here is a non-technical explanation of the main words and concepts.
- The buzzword of the day in email marketing is “relevance.” Matt Blumberg thinks about messaging relevance from two perspectives: the content, and the channel.
- Jeanniey Mullen lists the top five reasons to send e-mail. Each reason is a pretty safe bet to ensure you’re driving relevancy, impact, and results at every stage of a customer’s or prospect’s engagement with your brand.
- Download the slides from last week’s Email Marketing Forum that was held in Brussels.
- Using a limited set of metrics to measure performance can mislead you into thinking you’re succeeding wildly or failing miserably.
- David Greiner provides some recommendations on the best approach to capturing subscribers via a form on your web site.
- The more a recipient trusts and values the sender and the emails, the more likely they are to accept images.
- In which countries are marketers most likely to implement reactivation tactics? Which acquisition and reactivation tactics should be prioritized?
- Looks like Gmail recently made some changes to their interface, and it’s stripping out table cellpadding and cellspacing in HTML emails. Ouch.
- You bought a list and 70% of it bounced. Then you find that 10% of the list is complaining and you’re ISP or ESP is upset. How do you avoid this situation?
