links for 2007-09-29
I finally caught up on my reading after my holidays. After reading the 150+ articles on email marketing that have been written in the last couple of days, here are the ones I think are most interesting:
- An ex-AOL Anti-Spam team member explains how bad mailing practices are responsible for getting your domain blocked.
- Event marketers and others who need to convert products quickly can learn from a minor league baseball team who hit an email campaign out of the park.
- Mark Brownlow shares his theory on email headers and open rates.
- In 2006, only 66% of major online retailers sent welcome emails. With 72% sending welcome emails this year, it appears that more retailers are recognizing the value of these critical emails.
- eMarketer estimates that e-mail advertising spending will grow from $338 million in 2006 to $616 million in 2011 — a six-year increase of 82%.
- Retailers in the US and UK are getting better at email marketing, though there is still room for improvement, according to a new survey.
- Kevin Hillstrom advises us to listen with a grain of salt when we read the research reports and vendor marketing articles that tell us that e-mail has the best ROI…
- learn the five "Must-Haves" for transactional emails
- This webinar will address how marketing, sales and service professionals can identify email service providers (ESPs) and specialist partners that are right for their business needs – and how to put vendors to the task to prove their value.
- If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn’t working for your campaigns.
- Kath Pay takes a look at the Pro’s and the Con’s for both dedicated and shared IP addresses.
- Barracuda Central comprises the Barracuda Blacklist ("block list") and the Barracuda Whitelist ("allow list",) which allow the Barracuda Spam Firewall the ability to block or allow a message based on the sender’s IP address.