links for 2007-08-07
- 5 super powers email marketers need
If you want your customers to think of you as a hero rather than a villain, heed this advice from Lyris’ strategic account manager. - Are you addicted to email?
…the average email user checks mail about five times a day, and 59% of those with portable devices are using them to check email every time a new message arrives… - ClickZ: Goodbye, Inbox. Hello, Smartphone
Jeanniey Mullen predicts that within three years, over 80 percent of e-mail won’t be read on a computer but on a handheld device… - Email is the perfect medium for attracting and distributing customer reviews
Stephanie Miller talks about opportunities that you can use to attract and distribute customer reviews via email - Managing Opt-Outs
…keeping opt-out files consistent and up-to-date can be a nightmare, especially if you add in acquisition through third parties. Here are some of the big issues that most email marketers will struggle with… - How to Test-Drive Your Email Marketing Plan – Small Business Focus – Entrepreneur.com
Email marketing makes it easy to quickly test important elements of your email at very little or no extra cost. With testing, you can find out what factors influence the success of your email. - What kind of agency do you hand the keys to?
Great article and comments by Simms Jenkins
