Holidays are over. I started working again this week and it’s super busy at the office, so no time for long blog posts. But here are the most interesting articles I read in the last couple of days:

• Top 20 PowerWomen of PR and Marketing
• Getting The Most Out Of Our Professional Groups
  As a follow-up to a conversation that Al Guido started last week, David Baker talks about the value of industry organizations from his point of view. Great article!
• Subject Line Tests Help eDiets Pass Filters: Tips to Improve Deliverability
• Reportlet: Retailers Missing Opportunities by Shunning Onboarding Emails
• Email and Google Analytics
  Video that shows how to connect email with Google Analytics
• SecurityStockWatch interviews Miles Libbey, Anti-Spam Product Manager, Yahoo! Mail
  I have no idea how old this article is but I found it interesting so I thought I’d share it here.
• List turnover No. 1 challenge for email marketers: study
• The Email Marketing Investment
  The investment in email has to change over the next decade … from an investment in targeting and messaging and # of contacts to one of creativity and storytelling and engagement.
• Blackberry Email Hell
• Irish Data Protection Commissioner adds time limit for first contact following opt-in
• Strategies to improve open rates
• Plain text email templates
• Metrics For Non-Ecommerce Emails