Making AI Tangible

MarketingSherpa releases the Email Marketing Benchmark Guide 2007

ByTamara Gielen Studies & Research

MarketingSherpa published its fifth annual Email Marketing Benchmark Guide today. The 317-page Guide includes real-life email campaign results from 3,637 surveyed emailers.

The complete guide features 233 new charts and tables, 21 images and eight new eyetracking heatmaps on the topics of:

  • Email open rates, click rates (CTRs), and conversions for 3,637 marketers, including year-over-year email trend data for house lists, rented email lists, and email advertising.
  • New data on email design that works best — which factors from copy to graphics can improve (or depress) results.
  • How email filters affect opt-in emailers’ delivery rates, and if false positive rates are getting better year over year.
  • List growth data – including new stats on co-registration and opt-in form design.
  • Ecommerce marketing and email, including new data on affiliate’s compliance with email legislation.
  • Mobile marketing in the US in 2007.

Having bought the 2006 edition, I can definitely recommend this guide!

Click here for more information.

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Tamara Gielen is an AI strategist, educator, and transformation catalyst. With over two decades of experience at the crossroads of marketing, IT, and innovation, she helps teams and leaders cut through the noise and apply AI in ways that are both smart and human.

Known for her ability to translate complex technology into clear, actionable insights, Tamara empowers people to lead with confidence in an AI-driven world. Whether on stage or in the boardroom, she brings high energy, clarity, and a relentless focus on what actually works.

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