A recent Adestra survey discovered that 75% of top email marketers will miss out on repeat sales as they are not asking their subscribers to add them to their safe sender lists.

If a sender’s email address is added to a safe sender list or a contact address book, almost all email systems will not apply their spam filters. In this article, find out how this simple message can be included in your sign-up process and in every email sent to your existing contacts and will result in significantly higher deliverability rates and therefore your sales.